LA TOUR DELOITTE

Montreal's downtown core is known to be vibrant but was missing the world class office tower space of other major business centres. Cadillac Fairview addressed this challenge with a plan for major renewal in an under-utilized part of the core. Deloitte Tower is the first manifestation of that renewal and the first new pure office tower in the downtown in more than 20 year.

Built around the tag line Rise to the World Standard, our role was to build awareness, excitement and ultimately draw tenants to the new landmark tower. We created a premium sales centre with innovative tools for the CF Development team to share with prospects, to help them imagine the space prior to it being built and understand the benefits of a modern, eco-friendly office environment. The building was over 75% tenanted upon completion.

WHO WE ARE

From the beginning, we have aimed to be another kind of agency (AKA). One that listens before it speaks. One that sees precedent as an example, not as a template. One that delivers results clients can actually count on.

Today, we are a group of proven strategists, technologists and creatives developing bespoke solutions that respond to the evolving marketing environment and, ultimately, build client success.

Learn about our core team members.

Adam Sykes
Creative Director

With a visual arts education from the University of Toronto, a gift for fresh copy and an early career in video production, founding partner Adam Sykes jumped into the digital revolution way back in 1993.

Embracing constant change, Adam has a keen sense of the power of novelty as well as an ability to understand what has more enduring resonance for a given audience. He also adamantly believes that purchasing decisions and viewpoints are made less by the head than they are by the heart; which is why marketing isn’t simple, why formulas don’t work and why each project requires that we find new answers – that we reinvent.

Adam is an avid runner, reader and cook, occasional snowboarder and proud father.

Shireen Nadir
Art Director

After an education and career in digital 3D, Shireen Nadir joined AKA in 2004 with a strong aesthetic and an abundance of creative energy that continues to compel her to explore and master new media.

Shireen believes that good design should work for everyone, that form and function should mirror one another, and that the tools afforded by technology are a means, not an end.

With an innate sense of composition and unparalleled eye for colour, coupled with a tireless drive to see her vision through, Shireen adopts new skills and innovates as needed to achieve the results her clients desire. Whether it’s traditional media, social platforms or spatial design, Shireen has a proven knack for understanding her audience and speaking their language.

Outside of AKA, Shireen is the owner of an indie handcrafting business, the founder and head instructor of a non-profit women’s self-defence program, and a 2nd degree black belt.

Su McVey
Partner

The most recent addition to AKA’s core team, Su McVey brings a wealth of strategic marketing and business experience to the agency.

After graduating from the University of Western Ontario, Su joined IBM where a burgeoning interest in marketing eventually led her to go “agency-side”. Working in client service roles for some of the world’s most prolific ad agencies on accounts as diverse as Apple, Bell, TD and Microsoft, Su garnered a wealth of insights and global experience. Her natural aptitude for problem-solving, soon positioned her more as strategist than account executive.

Rejoining the “client-side” world, Su spent the next decades working for leading financial institutions and investment firms, shaping brands and reshaping marketing functions.

Diligence, honesty and a devotion to metrics are Su’s hallmarks. She is a dedicated mother, voracious reader and lover of over-sized, untrainable dogs.

Ben Ang
Media Developer

In his teenage years at the dawn of the internet age, Ben Ang had been born at the right time for someone with a natural aptitude for programming and a strong appetite for gaming.

After earning his degree in Computer Science from the University of Toronto, Ben established himself as a provider to a rapidly growing number of businesses seeking to capitalize online. Constantly expanding his programming skills, Ben was able to develop custom solutions that could address virtually any client criteria.

Upon joining AKA in 2011, Ben set out to further expand his skill set in order to enhance the agency’s abilities in the development of digital signage solutions and interactive kiosks, as well as in the creation of motion graphics and digital effects.

Ben continues to be a gaming and gadget guru, spending his spare time playing, learning and generally nerding out!

CADILLAC FAIRVIEW

Cadillac Fairview owns and operates more than 21 million square feet of retail space in Canada including major malls such as CF Toronto Eaton Centre, CF Pacific Centre and CF Chinook Mall. Keeping all of that space tenanted with the store shoppers want is a substantial challenge, particularly when many highly desired retailers are based outside of Canada.

In part, CF’s effort involves attending international retail conferences to present the Canadian opportunity, and more specifically, the many reasons to rely on CF to deliver that opportunity. To support that effort, we researched and developed a compelling introduction to the Canadian market for U.S. and international retailers. We also created a unified look and format for individual mall presentations providing detailed information about location, demographics, retail mix, traffic and sales. CF executives reported that they had their most successful retail conference ever using the materials produced.

SERVICES
  • Strategic Planning
  • Identity and Branding
  • Print Design
  • Web Development
  • Social Media Strategy
  • Photography
  • Videography
  • Video Editing
  • 3D Modeling
  • Motion Graphics
  • Video System Design & Implementation
  • Spatial Planning & Design
MACKENZIE INVESTMENTS

When a great brand loses its lustre, it can lag in the marketplace. When people talk about the brand, they talk about what the brand was 20 years ago, and not what it is today. Our challenge was to re-imagine the brand for clients, employees and the industry. Positive change was taking place inside the company but was not reflected outwardly.

We took the strengths of the brand, its equity and its story and brought a contemporary, energized Mackenzie to the market through a new brand identity, logo, tagline and approach. Just to name a few highlights: staff recited the new tagline in conversations, swagger and pride made a comeback, and the brand’s rating among asset managers rose significantly to #2 on brand eguity with significant measured results in familiarity, recognition, awareness and consideration.

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Your friends at AKA Communication Associates

Address:
46 Wellington Street East
Aurora, Ontario L4G 1H5
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