16 York, a new 32 storey commercial tower by Cadillac Fairview, will soon occupy the last corner of prime real estate at York and Bremner.  Fittingly, the campaign AKA has developed is built around the tag line “Corner the Opportunity.” We created a clean, mobile-friendly site to highlight the unique architecture, focus on sustainability, and dynamic location.


From the beginning, we have aimed to be another kind of agency (AKA). One that listens before it speaks. One that sees precedent as an example, not as a template. One that delivers results clients can actually count on.

Today, we are a group of proven strategists, technologists and creatives developing bespoke solutions that respond to the evolving marketing environment and, ultimately, build client success.

Click on the images to learn about our core team members.

Adam Sykes
Creative Director

With a visual arts education from the University of Toronto, a gift for fresh copy and an early career in video production, founding partner Adam Sykes jumped into the digital revolution way back in 1993.

Embracing constant change, Adam has a keen sense of the power of novelty as well as an ability to understand what has more enduring resonance for a given audience. He also adamantly believes that purchasing decisions and viewpoints are made less by the head than they are by the heart; which is why marketing isn’t simple, why formulas don’t work and why each project requires that we find new answers – that we reinvent.

Adam is an avid runner, reader and cook, occasional snowboarder and proud father.

Shireen Nadir
Art Director

After an education and career in digital 3D, Shireen Nadir joined AKA in 2004 with a strong aesthetic and an abundance of creative energy that continues to compel her to explore and master new media.

Shireen believes that good design should work for everyone, that form and function should mirror one another, and that the tools afforded by technology are a means, not an end.

With an innate sense of composition and unparalleled eye for colour, coupled with a tireless drive to see her vision through, Shireen adopts new skills and innovates as needed to achieve the results her clients desire. Whether it’s traditional media, social platforms or spatial design, Shireen has a proven knack for understanding her audience and speaking their language.

Outside of AKA, Shireen is the owner of an indie handcrafting business, the founder and head instructor of a non-profit women’s self-defence program, and a 2nd degree black belt.

Su McVey

The most recent addition to AKA’s core team, Su McVey brings a wealth of strategic marketing and business experience to the agency.

After graduating from the University of Western Ontario, Su joined IBM where a burgeoning interest in marketing eventually led her to go “agency-side”. Working in client service roles for some of the world’s most prolific ad agencies on accounts as diverse as Apple, Bell, TD and Microsoft, Su garnered a wealth of insights and global experience. Her natural aptitude for problem-solving, soon positioned her more as strategist than account executive.

Rejoining the “client-side” world, Su spent the next decades working for leading financial institutions and investment firms, shaping brands and reshaping marketing functions.

Diligence, honesty and a devotion to metrics are Su’s hallmarks. She is a dedicated mother, voracious reader and lover of over-sized, untrainable dogs.

Ben Ang
Media Developer

In his teenage years at the dawn of the internet age, Ben Ang had been born at the right time for someone with a natural aptitude for programming and a strong appetite for gaming.

After earning his degree in Computer Science from the University of Toronto, Ben established himself as a provider to a rapidly growing number of businesses seeking to capitalize online. Constantly expanding his programming skills, Ben was able to develop custom solutions that could address virtually any client criteria.

Upon joining AKA in 2011, Ben set out to further expand his skill set in order to enhance the agency’s abilities in the development of digital signage solutions and interactive kiosks, as well as in the creation of motion graphics and digital effects.

Ben continues to be a gaming and gadget guru, spending his spare time playing, learning and generally nerding out!

Whether to inform or entertain, digital signage is fast becoming a critical platform in commercial and retail environments.  AKA offers expertise in specifying and installing digital signage systems, as well as in creating and streaming dynamic content for a wide variety of both standard and interactive uses.

Info boards, RBC Centre lobby, Toronto

Directory, RBC Waterpark Place, Toronto

Ad signage, conference room Calgary City Centre leasing centre, Calgary

Promotional signage, Waterpark Fitness Club, Toronto

Promotional signage, PATH, Toronto

Floorplan selector, 100 Bond leasing centre, Oshawa

Directory, EY Tower, Toronto

  • Strategic Planning
  • Identity and Branding
  • Print Design
  • Web Development
  • Social Media Strategy
  • Photography
  • Videography
  • Video Editing
  • 3D Modeling
  • Motion Graphics
  • Video System Design & Implementation
  • Spatial Planning & Design

Montreal's downtown core is known to be vibrant but was missing the world class office tower space of other major business centres. Cadillac Fairview addressed this challenge with a plan for major renewal in an under-utilized part of the core. Deloitte Tower is the first manifestation of that renewal and the first new pure office tower in the downtown in more than 20 years.

Built around the tag line Rise to the World Standard, our role was to build awareness, excitement and ultimately draw tenants to the new landmark tower. We created a premium sales centre with innovative tools for the CF Development team to share with prospects, to help them imagine the space prior to it being built and understand the benefits of a modern, eco-friendly office environment. The building was over 75% tenanted upon completion.

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Your friends at AKA Communication Associates

70 Wellington Street East
Aurora, Ontario L4G 1H8
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